Se puede tornar dificil evaluar todas las variables que se deben tomar en cuenta para la estimación de un proyecto de branding. Es por eso que les comparto una serie de recomendaciones al momento de levantar requerimientos.
Has your company undergone any recent rebranding?
If yes, how long ago did it occur?
Do you have access to design support files?
Style guides
Layered design compositions
Font files for both Mac and
PC
Images (approved and
purchased photo libraries)
Screenshots of existing
designs
Does the site have a name?
If yes, how is that name represented: text, logo,
URL, other?
Do you need a custom logo?
What are the logo specifications?
Size
Treatment
Color
Will there be multiple logos?
Corporate logo
Site logo
Divisional logos/images
Others?
How much customization is required?
Home page (customization of
just the home page)
Site level (customization of
only one site)
Portal level (customization
of all front-facing pages (not admin or My Site))
Site collection
(customization of all areas including admin and My Site)
Master page and page layout
(customization of master pages and page layouts)
Do you need to change or include additional icons?
Drop-down arrows
Bullets
Chevrons
Input buttons
Document icons
Page-level icons
Who will be approving these designs?
Marketing (how many members
of the team and who specifically?)
Board Executives (how many
members of the team and who specifically?)
Project Managers (how many
members of the team and who specifically?)
Others?
How many design reviews do you consider necessary?
1st round (2–3 comps): 1 day
for review; 1 day for revisions
2nd round (2 comps): 1/2 day
for review; 1/2 day for revisions
Final round (2 comps): 1 day
for review; 1/2 day for revisions
1 day for approvals and sign off
Each department or office has its own design
Each site or functional area
has its own color scheme
Portal
Team collaboration
Projects
Communities
My Sites
Each web part has its own header style
What type of treatments do you consider
appropriate?
Gradations or
flat colors
Rounded corners
Transparencies
White text on
dark background
Tabbed navigation
Pixel lines for
separation
Shadows
What branding style is appropriate?
Simple or complex
Bold or soft
Heavy imagery or soft color
transitions
Heavy or light web-part
title bars (Chrome)
Sharp square edges or soft rounded corners
What types of colors will be used from the approved
color palette?
One color with tints for
section definition
Many colors
Complementary colors
Soft, blended transitions
Hard edges between colors
Primary color with secondary color accents
What level of imagery is appropriate?
Large, bold marketing images
Soft watermark images to
fill empty spaces
Enlarged, cropped images
What types of business rules will be applied?
All external links (open in
new window or open with same page)
Fixed-width design versus liquid (resizes with
browser)
Are there any accessibility requirements?
Need to accommodate for
color blindness
Navigation cannot rely on
just color alone
Need the ability to increase
the font sizes in navigation components and content for users with poor
visibility
Need the ability to navigate using only the
keyboard
Does custom global navigation need to be created?
Do you want your site to have the same navigation
on every page? If so, then you may need a custom global-navigation control
The
top navigation control does not span multiple site collections
